إعــــــداد الـــــــخــــــطـــــه الـــتــــــســـــويــــــقـــــيــــه لــــــلــــــــمــــنــــتــــــجـــــات والمؤسسات الطبيه

MARKETING PLANNING IN MEDICAL SECTORS

31 August - 04 September, 2025

31 August - 04 September, 2025
Sofitel Cairo Nile El Gezirah - Egypt
Arabic and English

Introduction

In a world undergoing rapid changes and intensifying competition, the ability to effectively market medical and pharmaceutical equipment and products has become a critical factor for business success and sustainability.
This specialized training course is designed to empower participants to become top-tier marketing professionals, equipped with the most modern and advanced practical knowledge, strategic tools, and a future-oriented vision to excel in this vital sector.

في عالم يشهد تغيرات متسارعة وتنافسا متزايدا يوما بعد يوم، أصبحت القدرة على تسويق المعدات الطبية والصيدلانية بفعالية عاملا حاسما في نجاح الشركات واستمراريتها. تهدف هذه الدورة التدريبية المتخصصة إلى تمكينك من التحول إلى محترف تسويق من الطراز الأول، مزود بالمعرفة العملية والأدوات الاستراتيجية والرؤية المستقبلية التي تضمن لك التميز في هذا القطاع الحيوي

TARGET AUDIENCE

Medical marketing specialists seeking career advancement.
Product managers and marketing directors aiming for sustainable growth.
Entrepreneurs and startup owners in the medical equipment and pharmaceutical Products sector.
Pharmacy Students who are eager to explore the real magic Pharmaceutical Marketing world
Sales Professionals in medical and pharmaceutical field.
Professionals in the Banking and Financial Sectors aiming to apply financial and internal audit techniques to improve transparency and efficiency within their institutions.

MARKETING PLANNING IN MEDICAL SECTORS

31 August - 04 September, 2025

COURSE OBJECTIVES

Introducing the five practical steps of marketing planning.
Developing a profound understanding of strategic marketing processes and marketing environments analysis.
Achieving measurable competitive advantages through real-world case studies from the Middle East market.
Adjusting tactical marketing elements (product, price, place, promotion) according to the product life cycle.
Integrating marketing communication tools effectively to maximize campaign results.
Practical application of the latest creative marketing techniques, including Flanking and Guerrilla marketing, with analysis of over 200 television commercials.

COURSE OUTLINES

MAIN TOPICS

SALES SKILL DEVELOPMENT

PRACTICAL EXPERIENCE

MAIN TOPICS

SALES SKILL DEVELOPMENT

PRACTICAL EXPERIENCE

Registration Form

I would like to register for the following program:

Date: 14–16 October 2025