Masterclass08

Measurable strategies for Building a Resilient Corporate Brand & Reputation

Presented by:

Markus Renner

Overview

OBJECTIVE

During the workshop participants will learn how to build, strengthen and protect corporate brands and the reputation of companies. They will develop step by step a customized Reputation Management System for an existing (or fictitious) company. They will understand all the individual elements of such a system and learn how to apply it in their respective environment. This will provide them the capability to measure how their defined corporate brand is being perceived in the desired way by their stakeholders, what they need to do to further improve the stakeholders’ perceptions of their company, and last but not least, identify the key drivers of how to improve the reputation of their company to significantly contribute to the business success. Participants will leave with actionable strategies to implement in their organizations.

KEY BENEFITS

By the end of this workshop, participants will:

1. Be able to build, analyze, evaluate, compare, strengthen, leverage and protect company’s brands and corporate reputation – and how to manage them.

2. Understand the interdependencies between corporate branding, corporate reputation, trust and business success.

3. Know why customers/consumers are by far not the only stakeholder group to focus their communication, marketing and sales activities on.

4. Be able to develop and apply a customized brand and reputation management system that can continuously improve the brand and reputation of a given company.

WHO SHOULD ATTEND

1. Marketing & Communications Leaders (CMOs, Brand Managers, PR Specialists).

2. Corporate Strategy & Reputation Managers

3. Senior Executives & Business Owners

4. Customer Experience (CX) & Sales Teams

5. HR & Employer Branding Specialists

6. Consultants & Agency Professionals

Markus Renner

Co-Founder & Chairman INBREC
Lecturer/Entrepreneur in Brand
& Reputation Management

About Instructor

Markus Renner is an author, consultant in brand and reputation management, and executive coach.

Markus primarily works with multinational corporations and global organizations as a strategic advisor and innovator in the fields of brand and reputation as well as in communications and marketing. He regularly conducts empirical brand and reputation studies on behalf of national and international companies and organizations.
He holds a PhD in Reputation Management from the University of Basel. He has been working for twelve years within major global corporations, e.g. as Head of Global Brand & Reputation Management at Novartis AG, Switzerland, and as Head of External Communication at Bayer AG, Germany. Furthermore, he is author of multiple publications – among them his book “Generating Trust via Corporate Reputation”.

MASTERCLASS AGENDA

Day 1: Foundations of Branding & Corporate Identity

Day 2: Trust, Perception & Reputation Drivers

Day 3: Reputation Measurement, Strategy & Implementation

Day 1: Foundations of Branding & Corporate Identity

Day 2: Trust, Perception & Reputation Drivers

Day 3: Reputation Measurement, Strategy & Implementation

Registration Form

I would like to register for the following program:

Date: 14–16 October 2025

Venue: Radisson Blu Hotel , Kuwait

Timing: 09:00 - 14:00